Solely In Black and White: Link: Online Dating Assistants

Thursday, June 24, 2010

Link: Online Dating Assistants

Here is an interesting service that has materialized with the advent of online dating, as describe in full in this article in the Washington Post. Here is the premise:
Max Hartshorn has pretty much mastered online dating.

It took awhile, but the 24-year-old now knows exactly what kind of message to send to pique a woman's interest. The Montreal research assistant will come home from work, sit down with his laptop and bang out dozens of e-mails to attractive, eligible women.

He's never needy -- always charming and a little flirtatious. He keeps his missives short and usually includes a question or a subtle challenge. He's witty, a touch aloof and not overly complimentary.

And when he gets the woman, it's not his heart that flutters. It's his bank account.

Hartshorn is a hired gun, ghostwriting correspondence on behalf of single men unwilling, too busy or too inept to do it themselves. His online dating is done on commission for Virtual Dating Assistants, one of the first full-scale Internet-dating outsourcing companies. For $600, Virtual Dating Assistants guarantees clients two dates a month; the "executive service" package promises five dates a month for $1,200.

And going out on actual dates? That, unfortunately, the men have to do all by themselves. And the women never need know who hooked them.

I wonder if there is a market for this (or a similar product, perhaps for girls instead of boys?) in the shidduch scene...


  1. HookMeUp! Free online dating sites Australia. 60,000 photos, singles profiles and 100% free! Live singles internet chat rooms open 24/7. Meet real men and women today on HookMeUp Online!!

  2. I guess the shidduch analog would be to give out a fictitious resume of Best Bochur (or Most Special Girl), and get dates that way?

  3. Cyreno de Bergerac meets the 21st century and makes money. I like it. I always felt he was getting gypped.

    Why should girls need it?

  4. @Australian dating Agency:
    Yay! My first spam comment! I am so excited! That is awesome! Just out of curiosity do you offer such service on your site? If not, then your site just doesn’t compete with this post… ;-)

    Either that, or paid references maybe?

    I think some girls would pay $600 to guarantee that they receive two “yeses” a month.

  5. My money is staying in my wardrobe fund, thaaaaank you.

  6. I was just going to say that the Jewish equivalent would be paid references who speak eloquently and convincingly, thereby (kind of) guaranteeing the yeses. But you wrote it I guess this is just reinforcement. For what, I don't know!

    By the way, the website has a service whereby you pay them (I think it's) $360 a month to have shadchanim really concentrate on you. I guess it isn't such a novel idea...though I wonder if all the effort breeds results and I wonder if altogether, people "take advantage" of this program.


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